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Machine aided visualisation is taking on new importance for British industry. Today, the design, architecture, manufacture and creative industries account for almost 20% of SMEs operating in the UK. And most have a need for reliable graphics cards with high-end GPU performance to increase output and efficiencies.

Machine availability during the outset of the Covid 19 pandemic has meant that the sudden shift from workstation to laptops, has left thousands of creative professionals operating on sub-standard machines with sub-standard graphics cards.

In partnership with NVIDIA and HP, we’ve created the below guide to help you understand how to identify and provide solutions for those needs.



Powerful graphics cards

NVIDIA’s innovative professional solutions are made possible by NVIDIA RTX™. These high-performance graphics cards enable businesses and professionals to produce better output. NVIDIA RTX™ provides the power and performance for computer-aided design, digital content creation and computer-generated imagery software and applications that rely heavily on AI and resource-draining processes.


Performance visualisation for laptops

Powerful and portable graphics that give the user enterprise-grade reliability meaning that they’re as productive on the go as they would be with a traditional workstation.

Z by HP devices complete with an NVIDIA RTX™ graphics card enable users to execute complex visualisations and simulate true-to-life graphics without having to be anchored to the desk.




Z by HP devices equipped with NVIDIA RTX™ graphics cards deliver true graphics power. Why? Because HP understand the demands its users put on their devices. NVIDIA RTX™ and Z by HP enable creative pros, data scientists and architects alike to be at their most productive, no matter how demanding their workflow. Perfectly capable of running multiple applications simultaneously with no loss of performance or fidelity.


Find the right Z by HP product for the right user

For Data Science

ZBook Studio G8

The ultimate choice for mobile data scientists and business intelligence professionals. Ideal for working with 85 million row databases.

Windows 10 Pro Intel® Core™ i7 32GB RAM 1TB SSD 15.6” FHD NVIDIA RTX™ 4000

ZBook Fury G8

Create, render, edit, and simulate with ease. Visualize complex datasets on the move. Extreme power has never been so mobile.

Windows 11 Pro Intel® Core™ i9 16 GB RAM 512 SSD 15.6” 4K UHD NVIDIA RTX™ T1200 4GB

Z8 G4

The ultimate choice for complex simulation, machine learning, and processing of large datasets. Ideal for working with 4 to 5 billion row databases.

Windows 10 Pro for Workstations Intel® Xeon® Gold 96GB RAM 512GB SSD NVIDIA RTX™ 4000

Find the right Z by HP product for the right user

For Creative Pros and Visualisers

HP ZBook Studio G9

Packed with professional performance in an incredibly sleek PC that comfortably fits in your bag, the ZBook Studio is engineered to get you in the zone and help you stay focused.

Windows 11 Pro Intel® Core™ i9 32GB RAM 1TB SSD 17.3” 4K UHD NVIDIA RTX™ A2000 8GB

HP ZBook Fury G9

Enable customers to keep their best talent creating on the best tech with the new benchmark for mobile workstations.

Windows 10 Pro Intel® Core™ i7 16GB RAM 512 GB SSD 15.6“ FHD NVIDIA RTX™ A1000 4GB



Workflow Challenges
  • Difficult to effectively communicate design intent to team members
  • Resources wasted by failing to identify design flaws early in the process
  • Work against tight schedules and deadlines on a daily basis
Common Applications
  • Autodesk 3ds Max, SOLIDWORKS Visualize, Chaos V-Ray for Rhino, CATIA Live Rendering, Cinema 4D, Unreal Engine, Unreal Studio
NVIDIA Professional Advantage
  • NVIDIA Professional Advantage
  • More effectively communicate with team members through photoreal models viewed in real-time with physically based rendering
  • Identify design flaws earlier in the process with faster, more effective design reviews in VR
  • Meet tight deadline schedules with accelerated workflows using real-time engineering simulation tools


Workflow Challenges
  • Creating high quality marketing assets out of low-resolution product visuals
  • Difficult to produce content quickly because of slow render speeds
  • Stuck working with a limited number of design visuals because of slow render times
Common Applications
  • Adobe Premiere Pro, Autodesk 3ds Max, Cinema 4D
NVIDIA Professional Advantage
  • Produce cinema-quality marketing and sales collateral faster with AI-enhanced tools and optimizations
  • Create higher quality assets in real time with more fluid user control of scene elements like materials and lighting
  • Generate more options for review with faster iterations and accelerated photorealistic rendering


Workflow Challenges
  • Work with increasingly complex datasets daily
  • Endure constant interruptions to creativity because of long render times and slow interactivity
  • Face mounting pressure to meet tight production deadlines
  • Working with increasingly higher resolutions and color depth that push workstation performance to the edge
  • Juggle multiple video formats in the same project, often with varying frame rates and resolutions
Common Applications
  • Autodesk Maya, Autodesk 3ds Max, SideFX Houdini, Autodesk Arnold, Pixar Renderman, Chaos Group V-Ray, REDSHIFT Adobe Premiere Pro, Avid Media Composer, Blackmagic Design Fusion, Blackmagic Design DaVinci Resolve, Adobe After Effects, Foundry NUKE, Autodesk Flame
NVIDIA Professional Advantage
  • Produce cinema-quality marketing and sales collateral faster with AI-enhanced tools and optimizations
  • Create higher quality assets in real time with more fluid user control of scene elements like materials and lighting
  • Generate more options for review with faster iterations and accelerated photorealistic rendering
  • Speed up video processing with hardware-based video encoders and decoders
  • Automate more processes with AI-powered Super Resolution, Slo-Mo, and Denoising to maximize workflow efficiencies
  • Enjoy massive, scalable memory capacity that supports 8K HDR raw video content and handles the most complex scenes


Workflow Challenges
  • Lose creative flow while working on designs because of slow render times and limited render interactivity
  • Lack of workflow efficiency means project teams hit delays when making time-critical decisions
  • Unable to visualize building designs realistically because of slow, impractical solutions
Common Applications
  • Chaos V-Ray for Revit, Cinema 4D, Enscape
NVIDIA Professional Advantage
  • Improve creative flow with AI-enhanced tools that automate repetitive, time-consuming tasks to deliver uninterrupted creative flow
  • Avoid project delays with increased compute power and all-new accelerated ray tracing for faster rendering of photorealistic models
  • Evaluate models in stunning VR for more effective design reviews and faster review iterations


NVIDIA’s ecosystem is vast and complex – each product line is developed to service very specific industry and user needs. The NVIDIA RTX™ product lines are going to primarily be used in the industries that you service – the design, creative and manufacturing industries and those industries in which data science and data visualisation is important.

The beauty of these products is not in how they work but how they enable the user to work. NVIDIA RTX™ product lines enable users to run graphic-heavy applications simultaneously without compromise and without lag which speeds up productivity and output In simple terms, this provides your customers with the ability do more, more quickly.


Want the right device with the right graphics card for your customer?

Use the selector tool and either find the solution in those featured below or search the SKU at



Please contact your account manager for more information to help you explore this opportunity further.